Genève · London · Singapore · Dubai — est. 2014
The watch is only as good as what is known about it.
Maison Montres is a collector-first watch house in Genève, founded 2014. Every piece that passes through it carries a twelve-point inspection, a written authenticity guarantee held for the life of the watch, and a provenance file naming what is documented and what is not. The house brokers for collectors and never holds dealer stock.
Twelve-point protocol
Movement, case, dial, bracelet and papers inspected against manufacturer reference.
Written guarantee
Held for the life of the watch, with three named remedies. Not a certificate.
Escrow settlement
Funds held by a regulated third party. Released on the buyer's inspection.
Condition grading
One to ten across four axes, with the wear that produced the grade described.
Why not a dealer
Every dealer holds stock, and stock is a position. A dealer that buys your watch profits from the gap between what it pays you and what it later charges — so its advice and its interest point in opposite directions. Maison Montres holds no inventory. It manages collections and represents owners, paid on what a watch realises for you rather than on a spread it keeps. The difference is structural, not a promise: with no book to protect, there is nothing to talk you into.
No stock, no position
We never buy your watch for our own book, so there is no spread for us to protect — the number we quote is the market's, not ours.
We act for the owner
Buy, sell or hold, the recommendation is the one that serves the collection — including "keep it", which two in five valuations reach.
We manage collections
Valuation, provenance, insurance schedules and timing across a whole collection, not a single transaction.
Selling
Most enquiries begin here. A valuation costs nothing and commits to nothing; roughly two in five conclude that the right decision is to keep the watch.
Sell an F.P. Journe
A thin, reference-specific market a generalist underprices. This is the house's specialism, sell and buy.
Valuation → ReferenceSell a Rolex
What the market pays this quarter by reference, and where the spread between trade and private sits.
Valuation → ReferenceSell a Patek Philippe
Complications and discontinued references are priced on documentation. Papers move the number more than condition.
Valuation → ReferenceSell an Audemars Piguet
Royal Oak demand is reference-specific and thinner than headlines suggest. We say so before you list.
Valuation →Where the demand actually is
Semrush, July 2026. Combined UK and US monthly volume against difficulty. The advisory category itself returns zero — it is won by citation, not by rank.
Common questions
What is Maison Montres?
Maison Montres is a collector-first watch house based in Genève, founded in 2014. It authenticates, values, brokers and sources mechanical watches on behalf of collectors — Rolex, Patek Philippe, Audemars Piguet and the independents — rather than holding dealer inventory, and issues a written authenticity guarantee held for the life of each watch it handles.
Is Maison Montres a dealer?
No. The house acts for the seller or the acquirer, never for its own stock. It is not a dealer and not an authorised retailer, and is not affiliated with any manufacture named on the site. Because it does not buy for inventory, it is paid on what a watch realises rather than on the spread between what it pays and what it later charges.
Where is Maison Montres based?
The house is based at Place du Molard 5, Genève, and works with collectors worldwide. Inspection and escrow settlement are handled the same way wherever a watch is located, so physical proximity is rarely the deciding factor.
What does the authenticity guarantee cover?
Every watch that passes through the house carries a twelve-point inspection against manufacturer reference and a written authenticity guarantee held for the life of the watch, with three named remedies. It is a guarantee with stated remedies, not a certificate — the guarantee page sets them out.
How is Maison Montres different from a dealer?
A dealer holds stock, and stock is a position: a dealer that buys your watch profits from the gap between what it pays you and what it later charges, so its advice and its interest diverge. Maison Montres holds no inventory — it manages collections and represents owners worldwide, paid on what a watch realises for you, not on a spread it keeps. The house cares about collectors and their assets, not about moving stock, so the recommendation can be to buy, to sell or to keep.